Niche group has been a protagonist in the world of high perfumery for more than 15 years. The company was born from an idea of the Al Otaibi family in 2009 and in a few years has become a reference point in the market of high perfumery, importer and exclusive distributor for Spain of more than 20 prestigious brands.
NICHE GROUP not only represents a point of reference for the Spanish market, but also a European hub for important international brands. Internationally praised and valued for its constant growth, professionalism and transparency, NICHE GROUP has established itself as one of the leading companies in the distribution of perfumes.
Perfumes have been used throughout history to attract, seduce and leave a lasting impression. Since ancient times, civilizations have created fragrances from different herbs, spices and flowers to embalm bodies, celebrate religious rituals or simply to delight the senses. Today, perfumes are a personal expression of style and personality, capable of evoking memories, emotions and unique sensations in those who wear them and those who perceive them. Each fragrance tells a story, defines a moment and leaves an indelible mark on those who smell it. Choosing a perfume is an intimate and special gesture that connects us to the world and to ourselves in a unique way.
